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Cosimo Accoto

Partner & VP Innovation
OpenKnowledge

Cosimo Accoto

Partner & VP Innovation
OpenKnowledge
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Biography

Partner and VP Innovation at OpenKnowledge (Milan) and Lecturer in Social Business at IE University (Madrid), Cosimo is focused on helping leading organizations envision and enable the digital and social business transformation. Having worked at international research and data firms, Cosimo has +15 years experience in using digital analytics and intelligence for business value creation. Formerly, he was Commercial Director at Memis (Confirmit and Kantar network), Business Development Director at Jupiter MediaMetrix Italy (now Comscore Networks) and Service Account at Agb Italy (now Nielsen TAM). Cosimo has published 3 books and several business articles. Coauthor of the “Social Business Toolkit” (edited by Harvard Business Review Italy, 2013): the industry reference toolkit for social business transformation. Coauthor of “Social Mobile Marketing. L’innovazione dell’ubiquitous marketing con device mobili, social media e realtà aumentata” (Egea, 2012 with Andreina Mandelli): marketing, analytics and management in the ubiquitous social media era. Coauthor of “Marca e Metriche nei Social Media” (USI, 2010 with Andreina Mandelli): frameworks and practices of social media measurement for marketing strategies. Author of “Misurare le audience in internet. Teorie, tecniche e metriche” (Franco Angeli, 2007): a complete overview of digital analytics theories, methodologies and metrics. Cosimo collaborates, as industry analyst, to “Digital Markets” project, IMCA Institute of Marketing and Communication Management, University of the Italian Switzerland (Lugano). He is also collaborating to the “BIT” (Business and Information Technology) research at SDA Bocconi Business School, a project on the impact of technology on business affiliated to an international research program lead by UCLA, Anderson School of Management (Los Angeles). Keynote speaker for industry conferences (recently at VII Information Architecture Summit), corporate and business events, Cosimo, as thought leader, blogs at http://cosimoaccoto.wordpress.com/ and tweets at @cosimoaccoto sharing ideas and projects about its research and business topics

 

All session by Cosimo Accoto