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Francesco Federico

Global Digital Marketing Director
Acer

Francesco Federico

Global Digital Marketing Director
Acer
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Biography

International marketing executive with a strong self-starter entrepreneurial background and an outstanding track record of success in global business development and award-winning management of multi-million businesses on digital channels.
I have 9+ years of hands-on experience in multi-channel marketing, digital CRM, e-commerce and social media marketing executed across PANAM, EMEA and APAC working both from global HQ and in local operating companies.
Always interested in deep diving into the core of business success drivers, I closely worked on co-marketing initiatives with key partners, setup affiliation and advertising campaigns as well as rolled out large scale multichannel contests and sweepstakes.
As corporate manager I have led several business transformation projects worldwide, thus developing a great attitude towards bringing innovation even in complex environments and working among different cultures leading multi-disciplinary teams.
Widely regarded as a motivational and inspirational leader with outstanding communication, negotiation and public speaking skills. I regularly take part in key industry conferences as speaker.

All session by Francesco Federico