Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism at IBM, where she is responsible for setting the direction for Social Business initiative and best practises. Prior to her current position, Ms. Carter was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives. She has won recognition from VAR Business, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program for IBM’s Business Partner program. Fast Company named Ms. Carter one of “the most influential women in technology”, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009. Ms. Carter is the best selling author of three books: “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, “The New Language of Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009 and “Get Bold”. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media. She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology.