Sanofi-Zentiva – iNonni, a better digital life for your grampa and your granny
If you work in tech disruptive industry, probably you are focused on young people or adults. It’s easy to forget that older people too have a potential digital life to be improved. Most technology is today designed for young people, but consider this: by 2030, around 26,5% of population will be composed by grandfathers and grandmothers. And in the last 20 years, the rate of over 80 has increased by 150%. Doesn’t it sound like a lot? In this perspective, at Zentiva, we are developing a special app to enhance the social and digital life of your grandpa and grandma!