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Estra – Engage customers through total brand experience transmedia storytelling: the ESTRA business case

07 Jul 2015
16:30 - 16:50
PREMIUM CONFERENCE

Estra – Engage customers through total brand experience transmedia storytelling: the ESTRA business case

In today’s digital era, growing competition and consumer power, the rules of customer engagement are changing. To continue acquiring and retaining customers, brands must provide a unique, consistent and empathic experience working in a multichannel ecosystem through a transmedia storytelling: a single brand narrative perfectly sync across multiple forms of media in order to deliver unique pieces of related content via the chosen channels.