Widiba – Co-creation, a new style of banking
We are going to experience an important rebalancing of the market shares and a new symmetry of the relationship between the bank and the client over the next ten year. The financial institutions are called to be more and more reactive and ready to intercept the needs and the new behavior of the client, leveraging digital frameworks and advisory formats with very innovative contents and distribution modality. In this speech we will explore:
– How the process can become the product, leveraging the users involvement;
– The listening as a tool to create new products and services;
– How to go from a transactional bank to an information bank.