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Damiani – Damiani Group & the new customer centric strategy

07 Jul 2015
17:10 - 17:30
PREMIUM CONFERENCE

Damiani – Damiani Group & the new customer centric strategy

Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. The innovative marketing and communications strategy and the proven experience of the management team are two key elements that contribute to Damiani’s leadership position in the jewelry market sector. With a new customer centric strategy, Damiani is now able to better track different customer needs and tastes and is working to anticipate trends without excluding any channels and making the best consistency between traditional and new media experience.