Next generation of social engagement apps: Closing the loop between social, sales and marketing
Social media channels and apps are now seen as an essential part of marketing and business strategies. From boosting your brands, products and services, to interact with your prospects and customers and keeping up with industry news, platforms such as Twitter, Facebook, and Instagram and now a part of daily life for most organisations. In this socially connected world, engagement with your customers can happen anywhere or anytime. So, marketers and brands need to proactively close the loop from listening to engaging.