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ING Direct – Self-served first and adviced when needed

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07 Jul 2015
15:30 - 15:50
PREMIUM CONFERENCE

ING Direct – Self-served first and adviced when needed

As digital channels cover 95% of its banking activities, digital servicing is at the core of ING Direct marketing approach. Digital self-service excellence is strategic for business efficiency as well as for customer satisfaction. Using a sofisticated semantic intelligence engine, ING has empowered its digital self-served services increasing sales opportunities and reducing inbound calls.