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Philips – Crowdsourced Experience Building

07 Jul 2015
14:50 - 15:10
PREMIUM CONFERENCE

Philips – Crowdsourced Experience Building

With such a diverse array of cross-channel marketing touch-points, the process of engaging with customers is more complex than ever before. But it is only by planning how to incorporate multi-channel operations into corporate life ­– both in terms of digitizing our infrastructure and training staff to act in more agile, customer-centric ways – that we can truly harness the awesome power of such a marketing revolution. To achieve this it is fundamental to give the right value to the customer’s point of view.