Follow us on

Acer – Sales and caring become really “personal” thanks to live marketing

07 Jul 2015
15:10 - 15:30
PREMIUM CONFERENCE

Acer – Sales and caring become really “personal” thanks to live marketing

The experience of developing a realtime marketing strategy integrating all the internet customer data with our CRM. Exploiting the integrated lifecycle customer data (interactions generated on the digital channels plus transactions recorded in our customer relationship management system), we are building a powerful marketing and engagement tool to generate real-time sales and services actions based on client’s value. In this way, we are able to deliver a more personalized, relevant, contextual and value-added service to our customers.