Why 90% of Organisations will NOT Survive a Digital Disruption
Shy of the percentage nominated for direct face-to-face interactions. Yammer stood alone as the only channel supporting the informal networks that are more likely to embrace a digital disruption. For this organisation, Yammer was still in its infancy. But if there was ever an argument for escalating Digital disruption is coming to a business near you. Perhaps more quickly for some than others. And perhaps for some it may be more about taking transformational advantage of digital disruption opportunities. Either way the evidence is that over 70% of transformational change efforts will fail. Organisational change guru and Harvard professor John Kotter, suggests it is the invisible immune system represented by an organisation’s informal networks, that are the culprits. In response he offers a “Dual Operating System” model where the formal Hierarchy and processes sits side by side with the informal organisational networks. We have recently had the opportunity to test Kotter’s model and propositions through ‘reality’ mining of digital communication channels. With one case in particular, we were able to compare face-to-face interactions, task timesheet data, Email, Instant Messaging (Lync) and ESN (Yammer) channels. We found that over 90% of electronic interactions were simply reinforcing the formal ‘business as usual’ tasks. Incredibly for one co-located group of 80 staff, over 50% of their email interactions were with people sitting within 6 metres of themselves, just ESN adoption, this is it.