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SKY – Being relevant for your own customers

08 Jul 2015
16:10 - 16:30
PREMIUM CONFERENCE

SKY – Being relevant for your own customers

Dynamically knowing clients and customers is the turning point for success in the current digital media and entertainment industry. In fact, customer data and intelligence allow to manage customers with customized and relevant messages during each interaction in their journey lifecycle. To do this, it is important to identify the proper target for each campaign developing new propensity and churn models and carefully monitoring the effectiveness of each activity on customers.