Vijayanta Gupta is the Head of Product and Industry Marketing and Industry Strategy at Adobe Systems Europe. He leads Adobe’s industry-specific go-to-market initiatives, as well as the Adobe Marketing Cloud product marketing initiatives across Europe and the Middle-East and Africa regions. Gupta and his team advises senior executives across industries on their digital strategies, and their perspectives on digital transformation are regularly published. Prior to joining Adobe, Gupta has held multiple leadership roles in Accenture, Microsoft, and Tata Consultancy Services across the UK/Europe, USA, and India. He holds an MBA in Strategic Marketing, a Master’s in Computer Applications, a Bachelor’s in Physics, and a Senior Diploma in Fine Arts. Gupta is based out of London and thoroughly enjoys the multicultural experience that the city provides.